While searching for information online, what methods do you use? Do you just key in one word, or type a whole sentence of the information you require? When you choose to use just one keyword, this is called short tail keyword. When an internet user types more than two words in the search, then it becomes long tail keywords. Digital marketing uses the two keywords types when looking to increase traffic to a website.
Tips for use of short tail keyword.
Here are tips that can help when using short tail keyword. Pick a word that relates to your kind of business. Take an example of a website that offers virtual training of different languages. The ideal keyword can be one of the languages been taught, e.g. French. Know how to differentiate between short and long tail keywords. Short tail keywords should be minimal, up to two words; more to that will become long tail keyword. Guideline three is the use of a simple, easy to pronounce and write keyword. Users find it hard to type a difficult word, something that might affect the desired results.
What are the advantages of using short tail keyword?
The use short tail keywords have several benefits; some outlined here. The website is able to attract huge traffic than before, translating to a rise in sales.
Disadvantages of short tail keyword.
Its use may not have a major impact as right target audience can fail to be reached. The traffic coming to the site may be from the wrong audience, thus, will be of minimal benefit. Take an example of an office furniture seller who decides to use the word ‘furniture’ as their short tail keyword in the marketing campaign The keyword ‘furniture’ will capture audience interested in any type of furniture; office, home, outdoor, etc. and not specifically office furniture. Another con is that; there are several companies are running the same marketing campaigns at the same time. If your competitor use the same keyword as yours, the traffic will be distributed. The site may not be ranked first at the search engine during the time.
Another con is the huge competition on the use of short tail keywords, compared to long tail keywords use. Lets use an example of ‘car dealer’ as the short tail keyword. The search results of any search engine will give several results. The many results may not have your car dealer company ranked among the top, thus little effects on your campaign. But when the online user search for ‘car dealer in town A’ the search results will give car dealers within the specific town.